PPC Management Service in Kanpur
With our Pay per Click Campaign program you will be assure that you have assigned a demanding task to the platform of professionals. We, Pinnacle Web Solutions a Google Adword Certified Company in Kanpur deals with the PPC services at affordable cost which is derived by skillful experts.
We are the industry professional with a vast experienced with our satisfied clients in the domain. Our company main objective is to bridge the gap between you and your online advertising goals which is only possible with single internet marketing approach, PPC.
Our Pay per Click Campaign is possible with our pre define set of patterns which we professionally use to analyses your current position and after the campaign.
What is PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
Benefits of Pay Per Click Advertising
- Be found at the top of Google
- Target your ideal search phrases
- Increase web traffic and qualified leads
- Get immediate results
- Precisely control you budget
Pros and Cons of Pay Per Click Advertising
There are pay per click advertising advantages and disadvantages.
Perhaps the best pay per click advertising advantage is that PPC is a great way to instantly get highly targeted, pre-qualified visitors on your website.
The main disadvantage of pay per click PPC advertising may be its popularity. Because PPC ads have become so increasingly competitive, some businesses may find that PPC bid prices are beyond sustainability. Still, online advertising with PPC can be a highly effective short term method of marketing your website.
Advantages of Pay Per Click Advertising
The benefits of running PPC advertising include:
- Cost effective - because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
- Targeted - you can choose your audience according to demographics like location, language and device
- Measurable - PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.
- Customisable - as you run your campaigns, you can make many small adjustments to improve based on what works best.
- Training resources - there are many (often free) online courses and training materials to help you develop your skills.
- Fast - you will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.
Disadvantages of pay-per-click advertising
Some of the challenges of PPC advertising include:
- Time investment - you can’t just set up your PPC campaigns and leave them. You need to invest time into optimising and improving to get the best results.
- Skills required - it can take some practise to set up effective campaigns. Many businesses choose to use a specialist agency.
- Costs can quickly add up - if you aren’t monitoring and optimising your campaigns to make sure you get a return on investment, money could be wasted. You will need to allocate budget for PPC campaigns, unlike SEO tactics where the investment is time and skills.
- Clicks and visits don’t always lead to sales - you will need to convince the user to ‘convert’ once they reach your website.
How to Get the Best out of PPC Advertising
PPC advertising can help you reach your goals and generate good profit for your business if you know how to handle a campaign. Here are some quick to tips to help you get started:
- Focus. You need to have a clear picture of why you want to do PPC advertising. If you don’t know its purpose from the get-go, you will have a hard time managing it later on. Remember that while PPC advertising has many advantages, it can be counter-productive if you’re not careful.
Having a clear understanding of what you want the campaign to attain will help you stay on track, choose the right keywords, create ad messages that are on-point, and ultimately, increase your conversions. - Set a budget and stick to it. You need to know how much you’re willing to spend. Ideally, the cost of each click should be less than the profit it would make.
- Choose specific keywords. The broadest key search terms may seem to be your best bet. However, you need to understand that they may not work well in terms of your budget.
Broad keywords cost higher per click, so it’s advisable to bid on more focused keywords. So instead of trying to get the term “bicycles”, go for more specific keywords like “cross-country mountain bikes in Arizona”. More so, broad keywords may generate a huge number of clicks that will not result to conversions. - Write ad messages that are clear and on-point. If you want to persuade people to check what you have to offer, you need to write your ads well. Let users know what’s in it for them. Just like choosing keywords, you need to be specific and direct in writing your PPC ads.
- Always be willing to adjust. Stay on the lookout for changes in market behavior—your audience and other competitors’ bid for a specific keyword. Learn to adapt to these changes so that you can make adjustments accordingly.
- Work with the right professionals. Starting a PPC campaign may seem simple, but managing it can be complicated. In the long run, it can be challenging to keep up with your progress, stay abreast with market trends, and analyze the factors that affect your campaign. That’s why it’s best to work with a PPC service provider. Pinnacle Web Solutions can help you with that.